10+ years building the infrastructure behind campaigns that drive revenue. From CDP architecture to journey orchestration — I make the complex feel effortless.
"The goal isn't better email. It's better relationships — at scale."— Morgan Chen
Led the full Adobe Experience Platform deployment for a Fortune 500 publisher — unified customer profiles across 5 separate data sources, built real-time segment activation pipelines, and established governance protocols for cross-team data access.
Designed and deployed a multi-touchpoint lifecycle program in Adobe Journey Optimizer. Used behavioral triggers, predictive propensity scores, and dynamic content to personalize 8 journey paths. Integrated with AEP for real-time profile updates.
Managed end-to-end migration of 25+ recurring programs, rebuilding all audience logic, email templates, and reporting dashboards. Wrote full SOP documentation and led 6-person team through parallel-run testing before full cutover.
Architected a 16-module email design system for a media company — fully responsive, cross-client tested across 40+ environments, with complete Outlook VML fallbacks and dark mode support. Reduced production time by 70%.